Article
How to tell if a Shopee ad is working — and why ROAS is not enough.
ROAS measures attributed return on ad spend, not profit. An operations-based way to read Ads, orders, margin, inventory and evidence before deciding.
WELCOME TOCM GIORNAL!
Behind every great project are ideas, challenges and stories worth sharing.
Here I share the behind-the-scenes work of my 3D printing studio, the projects I’m building and what I discover along the way.
THE SYSTEM
A system to run an entire 3D printing studio.
From printers and materials to production, inventory and finances.
With the help of artificial intelligence, I want to turn information into better decisions and make it easier to run a studio where I handle almost everything myself.
REAL OPERATION
Shopee + Artificial Intelligence
Orders, ads, promotions, fees and deadlines. So much information that understanding my own store became a challenge.
Connecting Shopee to my system was only the beginning. Now I’m building something far more ambitious: a team of AI agents, each with a specialty. Even the manager coordinating the other agents is an AI!
Their mission? Investigate the operation, spot problems and propose actions. I still make the final decisions.
FROM DIGITAL TO PHYSICAL
The sale takes seconds.
Everything else is still physical.
After the click, there are still materials, machines, hours of printing, finishing, packaging and shipping.
The challenge is fitting each order into real production capacity, not just the numbers on a screen.
THE AUTHOR
I see a possibility and start building.
My background includes banking systems, software development, technical leadership and business.
Today, those experiences come together in the projects I build, connecting creativity, technology and real-world challenges.
RECENT PUBLICATIONS
What I learn along the way.
Cases and articles about decisions, tests, mistakes and discoveries as I build my projects.
Keep exploring